KFC Turns Up the Heat in Oral Care with Limited-Edition Chicken Toothpaste

KFC has partnered with Australian oral care brand Hismile to launch a limited-edition fried chicken-flavored toothpaste, taking its legendary 11 herbs and spices into a surprising space—mouth care. The novelty product, which sold out in a snap, was engineered to have a taste similar to KFC’s Original Recipe Chicken but still have a fresh, clean finish.

Together in a collaborative Instagram post on April 1, the brands made the announcement with the caption: “Not a prank. It’s here. And it’s Finger Lickin’ Good.” News of the release caused mass online chatter, amassing over 11,000 likes. Hismile marketing manager Koban Jones said the collaboration was “bold, unexpected, and seriously fun,” and that the company was thrilled to be pushing boundaries creatively.

At $13 (approximately Rs. 1,123), the toothpaste was sold on Hismile’s website alone and ran out of stock on April 8. The fans might have lost out on the toothpaste, but they can pick up the KFC-branded electric toothbrush for $59 (about Rs. 5,097). As a combination of “fun and function,” the toothbrush has three modes of cleaning, tapered soft bristles, and a timer.

This is not KFC’s first experiment with non-traditional products. In the UK, the brand already launched a limited-edition perfume, “No. 11 Eau de BBQ,” with smoky, charcoal-like scents. That fragrance, sold in a red-and-black-striped 100ml bottle, was priced at $13.82 (approximately Rs. 1,200).

The tie-up has created a combination of interest, amusement, and argument on social media. While the toothpaste sold out, Hismile has yet to confirm whether it will come back.